aveda’s approach to packaging

 

We are proud to be the FIRST BEAUTY COMPANY WITH 100% POST CONSUMER RECYCLED  Polyethylene terephthalate (PET) FOR SKIN CARE AND HAIR STYLING.* With every package we develop, we’re mindful of our environmental footprint and work to minimize our packaging and maximize our use of recyclable and post-consumer recycled materials.

our guiding principles

Specifically, this means we:

  • consider the lifecycle analysis of packaging options
  • reduce the size, weight and production processes of packaging wherever possible
  • offer packaging that can be recycled whenever possible
  • use the most environmentally sound materials and as much post-consumer recycled (PCR) content as commercially possible
  • use renewable energy to manufacture and fill our packaging
  • challenge our packaging partners to meet the same standards
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